Knixteen first launched its leakproof line to empower teens to feel confident even on their periods. Since a teen's period cycles are often unpredictable, leakproof underwear that's thin enough to be worn everyday as regular underwear can give teens peace of mind to continue to take on school and extracurricular activities.
In 2020, Knixteen launched a super leakproof line for heavy flow days and with the goal of eliminating the need for disposable period products. I created a campaign highlighting the sustainability as well as the features of this new line, through a combination of nature inspired styling and bright, eye-catching illustrations.
Year —
2020
Services —
Art Direction, Graphic Design
Creative Direction —
Nicole Stafford
Photographer —
Saty+Pratha
Illustrator —
Rachel Peck
Each portrait highlights a different feature of the product — super absorbent, moisture-wicking, anti-odor, eco-friendly, breathable.
