Located in South Beach, Byblos brings exciting flavors from the Eastern Mediterranean to diners in a progressively designed space. With strong influences from traditional and local ingredients, Byblos represents a marriage of Eastern Mediterranean cuisine. Using time-honored classic cooking techniques and modern methods, the menu is a true coastal and cultural mosaic.

The aim of the brand refresh was to clean up their existing visual identity, through increasing negative space and updating the type hierarchy. Applied across their print and digital collateral, the result is a cleaner visual identity, with focus placed on their bright and inviting photography.