–Cambridge Butterfly Conservatory


A rebranding concept for the Cambridge Butterfly Conservatory. With their large age range in target audience, the identity had to be professional yet friendly. This new logo represents the beauty of their butterflies and grounds, with the four corners around the butterfly evoking an image of a photograph being taken or a framed artwork. The pattern in the butterfly is interchangeable with other butterfly patterns, creating interest in the brand while showcasing the different butterflies they have.

Type
Branding

Completed
November 2014

–Cambridge Butterfly Conservatory

A rebranding concept for the Cambridge Butterfly Conservatory. With their large age range in target audience, the identity had to be professional yet friendly. This new logo represents the beauty of their butterflies and grounds, with the four corners around the butterfly evoking an image of a photograph being taken or a framed artwork. The pattern in the butterfly is interchangeable with other butterfly patterns, creating interest in the brand while showcasing the different butterflies they have.